Copywriting is content that is written to produce a specific action. Let’s say you want someone to make a purchase, sign up for a mailing list, or request information when they visit your website. You need content that is convincing and succinct, while still reflecting your values and personality.
Great copywriting is fun and adds value to our day. Billboard slogans, tag lines, and even the little blurbs on juice and shampoo bottles are copywriting. In fact, everything down to your website terms and conditions and confirmation messages is a chance to enforce your personality and brand message with creative copywriting.
Check out some examples of Mate Corazón copywriting below. We can also assist with blogging and content marketing, email marketing, and making sure that all of your fantastic content is optimized for search engines.
Website copywriting varies greatly depending on your target audience. The tone can be fun and playful, academic, or more buisness-like. Below are some examples of our website copy:
- The Green Shuttle – A fun and friendly personal car service.
- Dr. Deborah Moran – A psychiatrist serving primarily educated, affluent communities.
- Bridge – The corporate HQ site for a company that specializes in language, travel, and education abroad.
Brochures, like websites, can vary greatly in tone depending on the intended audience. Brochures tend to be more formal than websites, although this is not always the case.
Need a copywriter for your next project? Contact Sarah for a quote.